Sympatex

www.sympatex.com

For decades, Sympatex® Technologies has been one of the world’s leading providers of high-tech functional systems for clothing, footwear and accessories. Sympatex membrane systems provide maximum breathability, total wind- and waterproofness, and therefore optimum climate control. Every application of the technology complies with a comprehensive comfort concept. And, of course, all products are environmentally friendly: Sympatex membranes are 100% recyclable, as well as bluesign®- and ‘Oeko-Tex Standard 100’-certified. Sympatex Technologies is represented by sales and branch offices worldwide and is a brand within the Sympatex Group.

Sport Achat

www.sportair.fr

Since 2002, Sportair has been gathering the whole winter sports industry together with Snow Avant Premiere (snowboard test) , Ski Test Tour (ski test) Sport –Achat (trade show), and now ASAP!

In a convivial, friendly, and professional atmosphere, the Snow Avant Première and Ski Test Tour welcomed more than 3000 retailers in 2011 to onsnow demos of the next seasons product, giving them the possibility to test products on snow before placing orders. And it’s not only testing, it’s a real opportunity for all the market’s players: shops, brands, and media to network with each other.

These on snow test events are followed in March by Sport-Achat which welcomes more than 330 firms and 650 ski, snow and outerwear brands through its doors. For the Sport-Achat Summer edition, the big family of mountain, outdoor and trail present a huge offering of products, clothes and accessories. Sport-Achat is an indispensable "working tool" to help retailers to create the right assortment of brands and products in their store by having a global view of the market in the same place. It’s an effective, fast and efficient tool.

ASAP was held for the second time on January 17, it’s the new rendez-vous where the winter and outdoor textile brands open their showrooms exclusively to professionals, shops and retailers, in order to present their next seasons lines .This second edition was a great success and welcomed 220 shops.

More info on our 2011/12 events go to www.sportair.fr

"The European outdoor forum is an unique occasion to learn, exchange and share ideas with the whole industry in a spirit of cooperation. This is a great opportunity for all the Outdoor companies.”

Mathieu Kurtz Project Manager Sportair SAS.

Polygiene

 www.polygiene.com

Polygiene ˆ Clothes, footwear and gear stay fresh and last longer.

Polygiene® permanent odor control treatment neutralizes odor by stopping the growth of odor-causing bacteria and fungi. Clothes and gear stay fresh and odor-free, and can be worn several times before laundering. Plus they last longer because excessive washing and bacteria never get the chance to break down the fibers. Polygiene is safe next to your skin and helps reduce your environmental footprint, too. Polygiene is bluesign(R) approved.

For more information, please go to: www.polygiene.com

ispo

www.ispo.com

Outdoor at ispo

As one of the largest segments of ISPO, outdoor_ispo is the only European Outdoor tradeshow platform that is taking place annually during the winter season. The international business is gathering in as many as three of ISPO’s large, modern exhibition halls with its own dedicated entrance, directly accessible by public transport or car. The exhibiting brands appreciate not only the authentic, reliable and practice-oriented atmosphere, but also the variety of special areas and competent events that help visitors connect easily with the scene and the latest trends. This includes informative services and professional workshops as well as motivating infotainment like the legendary outdoor & ski get-together, the DAV Boulder Cup, or the Fashion Shows. Other special areas bundle exhibitors with mutual roots or highlight important trends, for example the Scandinavian Village by S.O.G., the Freeride Village, or the Freeheel Village. Many of ISPO’s lectures and seminars are held as part of the ISPO snow ice & rock summit, another very communicative element of many years. The best new products for the Outdoor market are honored with the ISPO AWARD. And with the Eco Village and the EOCA exhibition as well as collaborations with many international organizations and publications, ISPO is not only supporting ecology and sustainability, but committing itself to take great care of the future of the global Outdoor market.


“The Outdoor community is a very important and valuable segment for us. For the past 40 years, ISPO’s commitment to competently strengthen the entire sporting goods business has always been recognized by the industry. With the upcoming European Outdoor Forum, we are proud to now in return have the opportunity to support the industry’s commitment. ISPO is set to get involved as a reliable partner, offering our expertise and communication skills to assist the development and the economic well being of this valuable segment. Offering an association that manages and develops the network of the international Outdoor industries creates unique opportunities, with a true potential to shape the future of the business. We are convinced that it is of vital importance to bring together the key players to discuss market-specific issues – not only at the usual annual trade show gatherings like ISPO, which will undisputedly remain one of the most important networking platforms, but also at industry events like the European Outdoor Forum. Being long term Outdoor specialists ourselves, we feel fortunate to be part of this important initiative."

Markus Hefter, Exhibition Group Director ISPO.

SGI Europe - The Compass

www.edmpublications.com

EDM Publications stands for European Decision Maker Publications. It is an exclusive and international business information service that is not supported by advertising but by subscriptions and book purchases. Intended for company executives with an international vision and with little time at their disposal, it provides comprehensive, exclusive, concise and non-promotional information, going beyond press releases to report what the reader wants to know, rather than what a company wants the market to know.

EDM Publications produces four periodical business newsletters as well as market research reports focusing on the European sporting goods market and its various segments. While the company is based in France, all its publications are in English. They provide The main periodical is the European edition of Sporting Goods Intelligence, or SGI Europe, which is 21 years old and very well established in the market. Two younger newsletters are Shoe Intelligence, which covers the non-athletic footwear market, and EyeWear Intelligence.

The newest offspring is The Outdoor Industry Compass. launched two years ago, it complements SGI Europe with exclusive or more detailed information on the outdoor market, focusing on companies operating in any European countries. Another major complement of SGI Europe is a series of detailed reports on the sporting goods market in 45 different European countries, based on primary research and on interviews with thousands of executives at all stages of the supply chain.

aWorkbook, the iPad and Android App from Hark Solutions

www.aworkbook.com

aWorkbook is a combined digital catalogue and sell-in tool.
Intended for use on any tablet, laptop or desktop computer aWorkbook bridges the gap between the desire for iPad tablets and the reality of their gradual adoption.

Ten reasons to see a demo:

1.    Encourages cross sell and up sell with a full product catalogue and marketing toolset  
2.    Reduces the cost of samples by giving visibility to all product variants   
3.    Reflects ongoing range changes and allows replacement of CADs with photos  
4.    Gives prominence to marketing  communications and links directly to related product  
5.    Increases efficiency by reducing the time and effort required to plan assortments  
6.    Maximises  sell-through and minimises unsold stock with easily merchandised assortments
7.    Being up-to-date prevents unavailable product being sold to a customer in error
8.    Meets the different needs of existing and new markets with multiple catalogue variations
9.    Showcases in-season, short order and top-up collections
10.  One catalogue across multiple devices means everyone can use it - now

See our preview on www.youtube.com/aworkbook
info@aworkbook.com

Outdoor Show

www.outdoor-show.com

Friedrichshafen is the hotspot of the outdoor world. Technology overload, urbanisation and a desire to return to basic values mean that an ever increasing number of people yearn to escape to the countryside and experience the great outdoors. How can an entire industry benefit from this trend? The world's leading trade fair, OutDoor, provides the answers every on July in Friedrichshafen. The event attracts more than 860 exhibitors from 39 countries to Lake Constance to unveil the latest product developments to the outdoor community and map out future trends. 

This major business get-together enjoys growing popularity among a large number of market players from Asia and America who see visiting the OutDoor as a highlight of their annual calendar of events. International companies representing over 1,000 brands premiering newly developed products – in most cases exclusively at OutDoor. Nearly all members of the European Outdoor Group (EOG) are present at Friedrichshafen. "OutDoor is the world's leading outdoor trade fair and we have every reason to be proud of it" says EOG President David Udberg in the run-up to the 17th edition of the trade fair.

Outdoor Industry Association

www.outdoorindustry.org

OIA Rendezvous is the largest annual educational conference for outdoor industry executives in North America. Considered the must-attend gathering place for the outdoor industry, OIA Rendezvous will:
· Feature globally-recognized experts addressing industry-wide issues;
· Deepen your understanding of emerging trends and issues that will directly impact North American outdoor businesses;
· Explore innovation, business tools and practical ideas businesses can adopt right away; and,
· Create opportunities to network with industry colleagues during workshops and a local community service project.

OIA Rendezvous 2011 focuses on innovation. Discovering new products and customer connections is a source of outdoor industry pride and some of the best and brightest will be part of the OIA Rendezvous program this year. We’ll also be pulling in top boundary-breaking experts from other influential industries that consider innovation part of their core values, much like the outdoor industry.
Attendees of  the European outdoor forum who also attend the Rendevous, can do so for the  discounted price of $645.
International attendees registering for OIA Rendezvous will need to download the registration forms from www.outdoorindustry.org/rendezvous  and submit registration via fax or email, not through the online registration process, in order to take advantage of the package discount.

ERAI

www.erai.org

ERAI, created in 1987 at the initiative of the Rhone-Alpes regional council is the region’s spearhead for international economic development and the reinforcement of the attractiveness of Rhone-Alpes.  As a one of the major public economic agency, we have 28 locations in 23 countries dedicated to help our clients in our 5 fields of expertise:

· Cluster a worldwide network mobilized to internationalize the competitiveness clusters in Rhone-Alpes

· Invest personalized solutions for foreign investors into Rhône-Alpes

· Export customized solutions to accompany companies in their export development

· International financing services to identify the best solutions about financing, international public tenders and European programs.

· Cooperation & international relations a broad field of actions serving all the players in the economy to reinforce the influence of Rhone-Alpes internationally

ERAI is known to be involved in outdoor sector in each of these fields. For instance, during the Exposition of Shanghai, in the Rhône-Alpes Pavilion, two entire weeks were dedicated to sport and mountain thematic, including 2 days exclusively devoted to outdoor market.

Contacts: Audrey Fassora – Communication and event project manager - Tel: +33(0)426 733 363 - audrey.fassora@erai.org

Cluster CIM

www.cluster-cim.fr

Launched in 2006 at the initiative of the Rhône-Alpes regional council, the Rhône-Alpes Mountain Industries Cluster (cluster CIM) is a network of excellence for developing infrastructures, facilities, material and services in mountain areas.

The cluster helps and advises companies on the issues connected with innovation, performance management and international development.

Among its objectives:
- Create a professional network of companies and specialists in the economies connected with the mountain engineering and equipment.
- Improve the competitiveness of the network
- Promote know-how in France and abroad
- Encourage settlement and development of new companies
- Develop a strategic information center for the sector

Contact: Nathalie Saint-Marcel – Cluster CIM’s Manager – contact@cluster-cim.fr

Outdoor Magazine

www.outdoormag.it

Outdoor magazine is the Italian business to business periodical for companies, distributors, specialised and non shops, chains, schools, clubs, associations, pr offices in the outdoor sector, 5000 copies of the magazine are sent by free postal subscription and additional copies are distributed at all the main fairs of the outdoor sector, both in Italy and abroad including Ispo (Munich), OutDoor (Friedrichshafen), Outdoor Retailer (Salt Lake City), SIA (Denver), Bread & Butter (Berlino), Pitti (Florence), ProWinter (Bozen), Skipass (Modena)readership is approx 50,000 and eleven issues are produced each year.

Outdoori

www.outdoori.com

From its launch sixteen years ago, Outdoori quickly established its unique position as the outdoor industry’s leading source of quality market intelligence, news, surveys and statistics. It is a role that adds crucial dimensions to effective business planning.

Published 30+ times a year, Outdoori team members are all experts in their respective fields bringing wide practical experience to information, insight and analysis. "

Outdoordata

www.outdoordata.com

Outdoordata.com is an information service constantly updated covering the european outdoor market. As a complement of the hot news, outdoordata.com offers a global presentation of 110 brands and of its main economic and marketing facts.

Outkomm

www.outkomm.ch

"Our goal at outkomm is not just to do our job better than our competition, but to do it with an innovative twist. Our focus is on what we love and what we want: communications services for outdoor and mountain sports topics, markets and products!

We are all committed to mountaineering and outdoor sports as well as the ultimate melding of text and imaging to capture that passion. Each of us is or has been a journalist; therefore we believe we understand the growing needs of the industry. This combination of backgrounds has been well received and we feel it gives us the common ground to make our clients feel comfortable coming to us for advice and communications services. Nothing done at all costs and a clear separation between advertising and editing!

In addition to professional integrity, we place great value on an open and honest relationship, both within the outkomm Team and with our collaboration with clients and media representatives. Our actions and our projects must meet our expectations of social and ecological responsibility. We not only seek a sustainable balance with Mother Earth, but also a healthy work-life balance. In the end, we too want to live what we love…"

4outdoor.pl

www.4outdoor.pl

Internet site and paper magazine – 4outdoor.pl – is a compendium of knowledge for the Polish outdoor market. The service provides up-to-date news about events, latest products and collections. 4outdoor. also serves as an important source of information for B2B  – it features interviews, reports from trade fairs, analysis and financial reports from the biggest outdoor companies. It is the most important platform for information exchange for the Polish outdoor industry, constantly enriched with new projects. Among our regular readers are outdoor distributors, agents, shops owners, brand managers, shop staff and customers. So we offer to your business exceptional advertising services aimed at a selected target group – the outdoor market specialists.

Outdoor Experts

Recognized since 2002 as one of the major outdoor industry publications in France for key opinion leaders and decision makers, Outdoor Experts, both newsletter and magazine, provides an outlook across all aspects of the outdoor sports industry: key market trends, tourism strategies, equipment manufacturer news, event organizing, and changes in how people play in the outdoors.

Outdoor.markt

www.outdoormarkt.com

Outdoor.markt is Germany's only Trade Publication which solely focusses on the Outdoor Industry. For 4 years, the magazine provides retailers with News and in-depth analysis regarding companys, their people, the different market segments and fellow retailers. It is distributed in Austria and Switzerland as well and published 10 times a year by Jahr Top Special Verlag from Hamburg.

Outdoor USA

www.odrmag.com