Annecy lake and its surrounding
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European Outdoor Forum at Imperial palace
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Imperial palace - Conference venue
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ISPO dinner cruising the lake on the floating restaurant MS Libellule
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European Outdoor Forum, Group photo after the first day conference
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Networking lunch in front of the lake
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Since April 2006 he has been a director and part of a group of investors that took over La Senza, the leader in lingerie in the UK with 170 stores. Following the purchase of AS Adventure Group by Lion Capital in November 2007 Frederic was appointed Executive Chairman and in October the following year he was also appointed CEO of the group.

A.S. Adventure Group.
The Group is a leading player in the European outdoor specialty retail market, operating in five countries with 138 Stores. The group operates under a number of national brands names, including Cotswold Outdoor with 63 stores in the uk, AS Adventure with 36 stores in Belgium and  Bever Zwerfsport with 36 stores in Holland. The group is in the midst of an ambitious expansion plan, last year 18 new stores were opened and this year an additional 7 have been opened so far. Turnover in 2010 was  €292 Million an increase of over 20% on the year before.

 

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